TechVenture offers an in-depth exploration into the multifaceted process of technology commercialization, from conceptualization to market entry.
The curriculum is crafted to provide a robust foundation in the principal elements of bringing innovative technologies to market. Participants will engage with critical topics including the assessment of commercial potential, market identification and segmentation, and the management and leadership of start-ups.
The course delineates the strategic frameworks necessary for navigating the pathways to commercialization—be it through licensing, product sales, or dual strategies—to maximize returns on investment in research, intellectual property, and developmental efforts.